Description: Everything is controlled by a remote these days, gaming consoles to be specific. The advertisers made use of this fact to create an ad campaign for Pedigree – animal feed. The dogs, tempted by Pedigree biscuit, seem to be happy taking command from their masters.

Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Bruno Prosperi, Renato Simões
Art Director: Ronaldo Fonseca
Photographer: Peu Campos
Art Buyer: Teresa Setti
Account Vice President: Fernanda Antonelli
Account Director: Ricardo Taunay
Account Supervisor: Italo Vetorazzo
Media: Flávio de Pauw, Fábio Cruz, Juliana Mello, Carolina Pimentel