Viking
Baseball 
Worker
Description: This ad campaign is to promote graphite pencil leads from Pilot. The leads produce perfect lines needed for everyday writing and drawing. The graphite has slight impurities, making the leads stronger enough to break the worker’s tool in this visual.
Caption: More resistant.
Credits:
Advertising Agency: Shanghai, Montevideo, Uruguay
Creative Director / Art Director / Copywriter / Illustrator: Guillermo Larrosa
