200 Million


Kill Her


Red Light District 5th birthday

Description: This ad campaign seeks to address discrimination against girls in Vietnam. Large posters were stuck on the walls in the capital city of Hanoi. These posters crisply depicts the worrisome issue of gender bias that is prevalent in their culture.

Caption: Stop Gendercide

Advertising Agency: Ogilvy & Mather, Vietnam
Art Directors: Len Cheeseman, Todd McCracken, Hoang Sa Nguyen, Huy Anh Le, Joe Harris
Copywriters: Bianca de Silva, Malcolm Pryce, Craig Love, Todd McCracken
Design & Typography: Geoff Francis, Gill Clark