Description: The common reason for road mishaps in Qatar is victim not wearing seat belt. The reason for this is faith that God will protect them no matter what. To help them reevaluate the place of taking backstop within God’s master plan, the Islamic pattern was selected for its symbolic importance, flawlessness and countless repetition constituting the sacred and divine. The pattern itself was made by seat belts. The ad conveyed that while the seat belt is not the ultimate Protector, it still plays a crucial part as a means of protection.

Caption: Seat belts save lives let’s make them part of our culture.

Advertising Agency: Memac Ogilvy, Doha, Qatar