Description: This ad campaign was created for a magazine Mamãe Bebê keeping in my mothers of this century. The ads caution parents about distractions (that are prevalent with the advent of internet and prosperity of social media) while taking care of their children. WhatsApp, Instagram and Facebook are the most common distractors.

Caption: A little distraction is enough for your child to disappear. Take care of what matters the most to you.

Advertising Agency: LCT, Curitiba, Brazil
Creative Director: Ricardo Tramontini
Art Director: André Luiz Graciano
Copywriter: Rafael Pavelegini