Flower

Dog

Bird

Pelican

Description: This a four ad campaign from Sagres Radler a beer brand that speaks of a beer naturally different, because regular is boring. Inspired by those who choose to be different to retain their identity and flaunt their personality no matter the consequences.

Caption: Naturalmente diferente

Credits:
Advertising Agency: Grand Union, Lisbon, Portugal
Creative Director: Alexandre Rodrigues
Art Director / Illustrator: Filipe SJ
Copywriter: Mariana Machado
Strategy Project Management: Christopher Halder
Management Support: Erica Antunes
Copy Support: Ricardo Carvalho