Kung Fu


Description: A campaign of three ads from Samsung for its QLED TVs anti-glaring technology which makes it possible to enjoy perfect reflection free picture quality in every light situation.

Caption: Don’t let reflections ruin your movie.

Advertising Agency: Leo Burnett, Frankfurt am Main, Germany
Postproduction: Lightfarm Studios
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Benjamin Merkel
Creative Director: Thomas Koch
Head Of Art: Thomas Koch
Senior Art Director: Bruno Damião
Senior Art Director: Anne Henkel
Senior Copywriter: Mario Loncar
Junior Account Manager: Anica Wobalka