Description: To set up Scania’s technological predominance in the transport industry of South Africa, a container was shown to be placed on the galaxy, Mars and Moon to exaggerate Scania’s high-tech competence to show that they can deliver any weight anywhere.

Caption: Ahead of its time | Dare to be Scania

Advertising Agency: Mortimer Harvey, Johannesburg, South Africa
Executive Creative Director: Ntsiki Nukwa
Creative Directors: Mark Stoner, Matthew Cooper
Art Directors: Ovayo Ntlabati, Ntsiki Nukwa, Matthew Cooper
Copywriters: Dimitri Leontakianakis, Mark Stoner
Client Service: Napo Tsubane, Siphiwe Mpeta
Illustrator: Glenn Bjorkman
Producer: Karolin Steenekamp