Giraffe 1

Giraffe 2 




Pirate Ship

Description: This ad uses typical growth chart, placed vertically in clinics/schools to measure height – and turns it horizontally to highlight the problem of kids growing sideways. This simple change in orientation draws attention to childhood obesity and its consequences, urging parents to help their children adopt an active lifestyle through Singapore Wellness Association’s programs.

Caption: Which way is your child growing?

Advertising Agency: McCann Health, Singapore
Executive Creative Director: June Laffey
Creative Director: Alejandro Canciobello
Associate Creative Directors: Yin May Tham, Rodrigo Mitma
Senior Art Director: Sham Nasaar
Senior Designer: Weicong Lee
Junior Art Director: Yuan Ling Tan
Copywriter: Mellisa Go
Traffic: Asiah Hamzah
Producer: Kirby Ho
Account Director: Mutch Wright
General Manager: Michael Banner
Illustrator: Amy Whip
Photograph Studio: Amanacliq
Photographer: Nicky Loh
Photographer Studio Producer: Pang Chong Jie