Description: Smucker’s shows Father Nature shopping with his daughter, appointing birds to get his things from the shelves. When almost by chance chooses a generic strawberry jam, Mother Nature strikes in by toppling a light pole outside with lightning and bangs it into a parked vehicle. Father quickly chooses a Smucker’s Natural jar rectifying his mistake.


Description: Smucker’s shows that ‘Father Nature’ is a regular dad trying to nourish his daughter with healthy and flavorsome delicacies. In this spot, the daughter, sitting in a flourishing kitchen where life forms roam freely, asks her father for a munch. He searches in the refrigerator until a seal, most likely cooling off in the icebox, pushes a jar of Smucker’s Natural Strawberry fruit spread towards him. Mother Nature, who is “at work”, shows her presence by snowing in consent.

Caption: With a name like Smucker’s it has to be good.

Advertising Agency: Publicis Groupe, New York, USA
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Sr. Art Director: Molly Prunka
Sr. Copywriter: Blake Fromkin
Copywriter: Zac Sax
Art Director: Laura LeBel
EVP, Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Senior Producer: Jourdan Valdes
Designer: Zachary Collopy
Group Account Director: Pedro Perez
Account Director: Megan Shekleton
Production Company: Hungry Man
Director: Wayne McClammy
Editorial Company: Union Editorial
Editor: Andrew Ratzlaff
Producer: Susan Motamed
Audio Record & Mix: Harbor Picture Company
Audio Mixer: Steve Perski
Sound Design: Beacon Street Studios