Description: The ‘That Jif’ing Good’ Squirrel ad, a woman is sitting on a park bench making a peanut butter sandwich with Jif. She throws a spoonful to a crowding group of squirrels. As the squirrel gang blows up, a man in a squirrel mask shows up, asking for “Jif, Jif” in his best squirrel-voice.

Caption: You dress up like a squirrel for it.


Description: The ‘That Jif’ing Good’ Bunker ad, shows a woman escaping an out of world attack. She reaches a bunker where other survivors are hiding.Upon reaching there she finds that their emergency reserve of peanut butter is generic. Not happy to stay safe without her favorite Jif, she gets into a deserted store where she feasts on a spoonful.

Caption: You’d brave the apocalypse for it.

Advertising Agency: Publicis Groupe, New York, USA
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Sr. Art Director: Molly Prunka
Sr. Copywriter: Blake Fromkin
Copywriter: Zac Sax
Art Director: Laura LeBel
EVP, Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Senior Producer: Jourdan Valdes
Designer: Zachary Collopy
Group Account Director: Pedro Perez
Account Director: Megan Shekleton
Production Company: Hungry Man
Director: Wayne McClammy
Editorial Company: Union Editorial
Editor: Andrew Ratzlaff
Producer: Susan Motamed
Audio Record & Mix: Harbor Picture Company
Audio Mixer: Steve Perski
Sound Design: Beacon Street Studios