Description: It is football season. This minute long ad “We Ready” is around a chant of that line by fans and followers alike to the tune of “Na Na Hey Hey Kiss Him Goodbye” as the commercial builds to declare the commencement of the centenary season from September 5th.

Caption: Kickoff 9/5

Advertising Agency: 72andSunny, USA
Director: Stuart McIntyre
Production: Somesuch
Editing: Cabin Editorial
Finishing: Shape + Light
Sound Design: Human / Lime
Mixing: Lime