Description: As part of the beginning of the brand’s Spicy McNuggets, Leo Burnett London created a pseudo style line called Schnuggs (a handbag of spicy chicken nuggets, of course) for a new commercial that compares between the hot nature of grab-it-while-you-can clothes association like Supreme and the long-awaited spicy version of the chain’s classic McNuggets (available in the U.K. until Sept. 24).

Caption: Get’em while they’re hot

Advertising Agency: Leo Burnett, London, UK
Creative Director: Graham Lakeland
Creative: Aaron Taylor
Planner/CSU Director: Carl Juresic, Adriana Ferran, Linnea Berglund
Designer: Paul Reddington, Sam Kallen
Photographer: Myles New
Photographer’s Agent: Trayler & Trayler Ltd
Media Agency: OMD
Media Planner: Katie Griffiths
Production Company: Prodigious
Director: Keziah Quarcoo
Audio Post Production: Prodigious
Post Production: Prodigious