Description: Earphone’s wire is entangled to look like a mosquito and a bee. It’s difficult to disentangle and bugs us just like the real bugs (mosquito/bee). So, it is a hint to buy new Sony headphones.

Caption: No mess. No buzz.

Advertising Agency: Cerebro Y&R, Panama City, Panama
General Creative Director: Jorge Heilbron
Creative Director: Jorge Heilbron
Art Directors: Jorge Heilbron, Alberto Weand Ortiz
Graphic Designer: Jose Rolando Diaz
Production Company: Illusion Co., Ltd
Photography / Illustration: Illusion, Bangkok