Description: Sova is Sweden’s prime supplier of value beds. Many people lack sound sleep and yet are unable to make a connection between bad bed quality and bad sleep. This campaign gives an insight about poor sleep quality hoping that people will realize the significance of investing in a standard bed.

Caption: Thanks for being a good egg.

Advertising Agency: Garbergs, Sweden
Planner: Rebecca Lundin
Copywriter: Johan van der Schoot
Art Director: John Lundquist Coey
Motion Designer: Maja Nylund
Motion director: Anna Hugosson
Project Lead: Mehrnaz Bejne
Produktions Lead: Anna Ohlsson
Producer: Annika Witkowska
Photography: Peter Gehrke