Description: In Israel, the “Stop Cancer” association was created to provide a network of support for young adults with cancer. As once detected with cancer the lives of many youngsters change as they become ineligible to get any mortgage loan, hence unable to marry or begin a family, some are even not taken back at work.
The engagement was done on every media platform in attempts to show cancer patients getting stuck. The campaign which caused a ripple and spread everywhere as hundreds of celebrities joined the cause and shared their stories. Live prime television broadcasts stopped, live radio broadcasts froze so did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his opinion in support of this goal.
Caption: #The_Cancer_That_Stuck_Me
Credits:
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Ben Muskal
Chief Creative Officer: Yaron Perel
Creative Director: Kobi Cohen
Art Director: Gali Divon
Account Supervisor: Moran Darzi
Account Executive: Adva Aviad
Media Strategy Manager: Ronit Shekel
Marcom Director: Eva Hasson
VP Content & Production: Iris Yisraeli
Producers: Livnat Alon
Photographer: Ron Kedmi
Video Photographer: Leehou Porat
Video Editor: Tom Lin
Original Music: Yaya Cohen Aharonov
Studio BBR Manager: Yaron Keinan
Studio BBR: Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky
