To promote their video call center for people with hearing problems, Samsung Turkey came up with a heartwarming stunt and caught it all on camera to create this wonderful ad. Titled “Hearing Hands”, the spot shows a day (made special) in the life of Muharrem, a regular, likeable fellow who has a hearing loss. As he goes about his daily rotuine, Muharrem is pleasantly surprised to see strangers around him using sign language to communicate with him and make his day easier. When he finds out why and how, the reactions are priceless. Watch below.

Because a world without barriers is everyone’s dream. Good job, Samsung. The agency is Leo Burnett, Istanbul. Seen a more touching ad of late? Share this post and voice your views in the comments below.