Description: On the occasion of The National Lottery’s responsible play week the brand wanted to nudge players to take it easy. By taking it slow, players can contemplate on their own game play and decide if they should play this time or not.

Caption: Slow your play

Advertising Agency: Rothco Accenture Interactive, Dublin , Ireland
Executive Creative Director: Jen Spiers
Creative Director: Matt Evans
Copywriter: Kieran O’Driscoll
Art Director: Eric Gasparro
Account Director: Emma Spicer
Project Manager: Caitriona Coakley
Account Executive: Laura Redden
Producer: Aisling O’Dwyer
Retouching: Illusion