Description: A superb before(beautiful)-after(awful) campaign for UFit, a gym that wants its former members to re-join as most likely these members have gone back to unhealthy habits of eating and resting and needs to get fit again.
Caption: Comeback. Special rates for former members.
Advertising Agency: Draftline MazAdvertising Agency: Interaction, San Jose, Costa Rica
Chief Creative Officer: Pablo Castillo
Creative Art Director: Rober Corrales