Description: Almost all car companies use foreign backgrounds, sham locations, and complex graphics to create thrill. With Volkswagen, all you need is the right car and a little creative insight. The 2019 Jetta GLI’s thrilling performance was showed off using a real place, with real crowd, driven by local lady and Nascar driver Maryeve Dufault – and one outstanding twist. High-performance car advert was shot, and the people from the town were allowed to film it.

Caption: Power to the people

Advertising Agency: DDB Canada, Toronto, Canada
Chief Creative Officer: Brent Choi
VP, Creative Director: Erin Kawalecki
Copywriter: Eric Grimes
Art Director: Carla Rimando
Agency Producer: Sumit Anjwani
Agency Producer: Shaya Omidvar
Agency Producer: Julia Morris
Group Account Director: Ben Archer
Account Coordinator: Ines Khadr
Project Manager: Ann Harrison
Strategy: Kristian Visconti
Social Media Strategy: Steph Joudrey
Media Company: Touché
Production Company: Hoonigan Media Machine
Director: Brian Scotto
Director of Photography: Pierre Wikberg
Cameraman: The people of Sorel-Tracy, QC
Executive Producer: Gil Marsden
Line Producer: Sebastien Poussard
Post-Production Company: Hoonigan Media Machine
Editor: Keegan Wilcox
Colourist: Jerimiah Morey
Audio House: Hoonigan Media Machine
Talent: Maryeve Dufault, Eric Dufault, The people of Sorel-Tracy, QC
VFX/Animation Co: Hoonigan Media Machine
Sound Mix: Barry Neely
Sound Design: Randy Torres
Production Designer: Melissa Broker