Description: This print ad campaign is telling that LG washing machine can wash 2 loads of laundry at once – with the top washer handling bigger and tougher garments while the bottom washer handles the delicate like underclothes and athletic clothes. This exclusive technology is from LG.
Caption: Wash tough and delicates together
Advertising Agency: Y&R, Bogotá, Colombia
Chief Creative Officer: Tito Chamorro
Creative Director: Juan Pablo Maldonado
Art Directors: Henry Neira, David Pinilla, Julian Torres, Juan Manuel Prieto
Copywriters: Daniel Gómez, Julian García