Description: To make people aware of the ill effect (low-level hygiene, unprofessional attitude, and low quality service) of illegal service center this series of three ads compared the conditions in the unauthorized car-repair garages with personal hygiene products.
Caption: Take care of your car the way you take care of yourself.
Advertising Agency: Tribal Worldwide, Sofia, Bulgaria
Creative Director: Ivelina Gicheva
Art Director: Erkan Gyumryukchiev
Copywriter: Ivan Hadzhivelikov
Account Executive: Tzvetomir Popov