Description: This ad is for Wildcraft bags. It shows that even an elephant, Sumo wrestler or a truck should have no trouble jamming into what appears to be a standard gym bag. It means that everything will fit in this bag by folding it carefully.

Caption: Everything fits in.

Advertising Agency: Eleven Brandworks, Gurgaon, India
Creative Director: Aneesh Jaisinghani
Creative Director: Kapil Batra
Art Director: Smit Agrawal
Copywriter: Vaibhava Bhatnagar
Director: Prateek Bhardwaj
Retouching Artist: Shashi Chauhan