Description: Science evolves and so does people’s perception of HIV and HIV positive people. Still, it is necessary to always remember the basics. Through a minimal design and copy, the ad has a sense of urgency to generate condom awareness.

Caption: First AIDS kit.

Advertising Agency: Ogilvy, Greece
Creative Director: George Pytharoulis
Art Director: Michalis Demelis
Copywriter: Zoi Korovesi