Description: This is an awareness print campaign of three ads from World Vision. Pedophiles or child sexual predators lure children by sweet talks. So, children need to be informed not to get carried away by anyone. Also, parents/caregivers need to pay attention to people who surround their kids.

Caption: The trap of a pedophile is their sweetness

Advertising School: Promoplan, Santiago, Chile
Director: Álvaro Camilla
Creative Director: Felipe Gaete
Copywriters: Felipe Gaete , Sambuka Henríquez
Art Directors: Sambuka Henríquez , Nicolás Varela
Illustrator / 3D Artist: Blackbird Studio
Photographer: Studio 7Ice