First Day

First Moment


Description: The goal of this ad campaign is to advise society about the equal rights of male and female child during education, sports, routine life and even before their birth, by stopping sex-selective abortions. The colors used in the ad are the genders, and they make Equality sign applied to different items representing different situations in child’s life.

Caption: Different and Equal

Advertising Agency: Publicis Armenia, Yerevan, Armenia
Creative Director: Vardan Saghyan
Art Director: Narek Gregoryan
Copywriter: Tehmine Hayrumyan