Description: Insurance sector faces a tremendous lack of trust. Lots of people think insurers will do anything they can to avoid paying a claim. That’s where Zurich is different than its competitors. In 2017, they paid out 99% of claims made by their customers. This campaign took advantage of this industry-leading position to increase their conversion rate. We are sure it did!

Caption: We paid out 99% of claims, so that your business feel better protected.

Advertising Agency: Mccann Enterprise, London, UK
Senior Copywriter: David White
Senior Art Director: David Boynes