Description: The white fabric has taken the form of an avalanche that has knocked down a skier in the form of a stain and a shark to engulf the small fish in the form of a stain. This ad campaign says that Ace laundry detergent removes dirt and makes white clothes spotless clean effortlessly.

Caption: The Great White

Advertising Agency: Grey, Bucharest, Romania
Creative Director: Claudiu Dobrita
Art Director: Arpad Fekete
Copywriter: Radu Constantinescu
Illustrator: Carioca
Photographer: Carioca