Description: Seat belt is covering the date of death indicating that seat belt could save you in case of an accident. Buckle up, says this ad campaign from Quebec Automobile Insurance Society.
Caption: Buckle up. Stay alive.
Advertising Agency: Lg2, Quebec, Canada
Creative Direction / Copywriting: Luc Du Sault
Art Direction: Jean Lafrenière
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artists: Marc Rivest, David Boivin