Description: Texting and driving is a problem yet, most of the people keep doing it because they are too self-confident in their multitasking skills. This ad shows that while messaging people tend to overlook warning barriers/signs leading to accidents.

Caption: Leave your phone while you drive. An Audi initiative for safe driving.

Advertising Agency: Saatchi & Saatchi, Sofia, Bulgaria
Creative Director: Konstantin Trendafilov
Creative Leader: Radomir Ivanov
Head of Art: Petya Savova
Copywriter: Peter Pacholov
Art Director: Robert Shunev
Client Services Director: Kristina Petrova
Account Manager: Ivan Totev
Account Executive: Julieta Jeleva