Description: A steak is always tastier when it is grilled with the flame. Since 1954, BURGER KING® has taken pride in serving a flame-grilled beef, a unique concept that has become classic over the years.
To highlight this fact, they introduced a campaign of five drawings showing how cars, rock concerts, circus tricks, volcanoes and dragons just aren’t the same without the flames. The before-and-after illustrations include wordings that are even more powerful under the blazing versions of the depictions.
Caption: Always better with fire
Only flame grilled burgers
Advertising Agency: BUZZMAN, Paris, France
President / Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Louis Audard, Tristan Daltroff
Artistic Director: Stéphane List
Copywriter: Antoine Moittie
Account Director: Xavier Devaux Landragin
Executive Assistant: Quentin Seguret
Head of Communication & PR: Amélie Juillet
Head of TV Production: Vanessa Barbel
Print Production: Fany Maupou