Description: Burger King has pulled an astonishing campaign showing its famous Whopper engulfed by mold instead of perfect photographic style. The brand had its product rot to make a strong statement. Moreover, it has removed additives from unnatural sources from all main sandwiches and sides in those European countries and throughout the United States.

From the bun to all the vegetables, and the beef patty – the salient images show the actual mold that grows on every bit of the renowned burger. The revolutionary campaign refers to the number of days that have passed since the sandwich was prepared, and a line reads, “The beauty of no artificial preservatives.”

Caption: The beauty of no artificial preservatives

Advertising Agency: INGO, Sweden
Executive Creative Director: Björn Ståhl
Art Director: Max Hultberg
Copywriter: Magnus Ivansson
Planner: Simon Stefansson
Account Director: Rickard Allstrin
Account Manager: Mia Melani
Final Art: Åsa Eklund, Alexander Lundvall
Tech Director: Stefan Kindgren
Advertising Agency: DAVID Miami
Global CCO & Partner: Pancho Cassis
Group Creative Directors: Fernando Pellizaro, Jean Zamprogno
Senior Art Director: Camilo Jimenez
Art Director: Sergio Takahata
Group Account Director: Stefane Rosa
Executive Producer: Carlos Torres
Advertising Agency: Publicis
GLOBAL CCO: Bruno Bertelli
CCO: Eduardo Marques, Jorg Riommi
ECD: Pablo Dachefsky
Art Director: Ivan Montebello
Copywriter: Pablo Murube
Photographer: Pål Allan
Food stylist: Anna Lindblad
Photo assistant: Erik Ögnelooh
DOP: Viktor Kumlin
Graffer: Kalle Dahlberg
Art buyer / Producer: Jenny Steggo / Colony
Producer and director: Markus Ahlm
Producer: Lena von der Burg
Online: Erik Lindahl / Colony
Sound: Quint Starkie
Grade: Jean-Claude Soret / MPC London
Music Supervisor / Intro Composer: Maria Moritz, Stephan Moritz / MOKOH Music Berlin
Music / Director: Danny Simon / Mayflower
Co-Founder: Ryan Schinman