Description: Milk Maids makes ice cream fresh from their family dairy farm and attributes its fame to a content herd of Ayrshire cows who graze only a field away from their farm shop. To show the products freshness and origin the campaign features melting ice-cream resembling a cow udder.

Caption: Maid fresh on our farm

Advertising Agency: Absolute, Bolton, United Kingdom of Great Britain and Northern Ireland
Creative Director: Simon Allman
Art Director: Melissa Yates
CGI/Retoucher: Gary Roylance
Photographer: Mark Holland
Copywriter: Joe Coleman