Description: The three advertisements campaign for the Pepsi Light Iconic Moments targets young towny people, featuring a skateboarder, parkour runner and a breakdancer wearing red, white and blue. Their astonishing poses passes on the message of lightness of Pepsi Light, and display the Pepsi Light logo. The only text required: “Light”. The central Pepsi motif “Live for now” is conveyed in active, weightless moves and moments full of carefree joy.
Caption: Iconic Moments
Advertising Agency: BBDO Germany