Description: A person in a snow clad region thinking of being at a shore for a change and vice versa. The ad had an overwhelming influence on these two different groups of people. This creativity won 2010 Clio and 2009 Cannes Lions.

Caption: Routine sucks

Advertising Agency: DDB, Brazil
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Ilustrator: Gustavo Victorino