Description: CAP48 is the leading Belgian charity working for the incorporation of handicapped people in the society. Handicapped people are judged on what you see on the outside, just like women are judged. The ad is telling you to treat them with respect and listen to them!
Caption: Look me in the eyes… …I said the eyes. So that the handicap is no longer a handicap
Advertising Agency: AIR, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Directors: Marie-Laure Cliquennois, Marine Vincent
Copywriter: Grégory Ginterdaele