Description: In this ad campaign lives of people have been compared to a pressure cooker, living by the stringent deadlines which are often accompanied by pressure. Since there is no time to indulge in healthy food people resort to junk food and unhealthy beverages which puts more stress on their hearts. Cetanil helps to reduce this pressure by releasing the stress on the blood vessels just like the cooker’s whistle lets out the pressure built within it.
Caption: Release the pressure
Advertising Agency: Peepal Tree, Pune, India
Creative Director: Priya Gupta, Sushant Lokhande
Art Director: Ram Gore
Copywriter: Priya Gupta
Illustrator: Ram Gore