Description: A hilarious campaign of three ads created for Plantolaxy, a fiber-based product from the Natulab laboratory to relieve gas and constipation.
Caption: Natural fiber.
Advertising Agency: McCann Health, São Paulo, Brazil
Creative Director: Bruno Abner
Art Director: Thiago Silva, Marcelo Segovia, Leonardo Viriato
Copywriter: Fernando Franchim
Illustrator: Felipe Mayer
Additional Credits: Alex Solis