Description: This campaign from “Novy Shans” meaning new chance is to encourage saving street animals from detention and mistreat. The concept is to be empathetic to these speechless creatures. Rather than putting them to sleep it is better to give them a home as the future of the animal depends on just one action, kindness.

Caption: Just one action. Take A Stay Animal Home. One Action Gives A Chance To Live

Advertising Agency: ROI Group, Almaty, Kazakhstan
Strategist: Mariya Bonetskaya
Copywriter: Zulfina Bashirova
Art Director: Sanzhar Kozzhanov
Account Manager: Svetlana Borissova