Description: The Doors of Dublin is an infamously popular tourist’s picture of the city sold in all the tourist shops. To challenge the growing indifference to homelessness, homelessness was literally put in the picture, nice-looking houses and homeless people. De Paul, a charity organization helps people who are homeless or at risk of homelessness. This ad is to encourage donation.

Caption: Real Doors of Dublin

Advertising Agency: Bloom, Dublin, Ireland
Creative Director: Michael Walsh
Art Director: Michael Walsh
Copywriter: Gerry Kennedy
Photographer: David Quinn