Apple Pie

Signature Classic Beef

Description: This ad was created to celebrate the 50th anniversary of the moon landing. With high resolution macro-shot of well-known McDonald’s products like tasty Signature Classic Beef, delicious Cappuccino and crunchy Apple Pie famous moon pictures were re-enacted and showed from a new perspective.

Caption: Discover our tasty Signature Classic Beef on the 50th anniversary of the moon landing.

Advertising Agency: Leo’s Thjnk Tank, Munich, Germany
Creative Director: Katharina Höhmann, Florian Schneider
Senior Art Director: Alexander Hellmich
Senior Copywriter: Raimund Zuckerstätter
Photographer: Jonathan Knowles
Art Buying: Katja Sluyter
Client: Alexandra Wachholz