Old ShoeImage of an old shoe made by hand shadows to show that your hands carry a lot of germs when you touch a shoe.
Image of toilet made by hand shadows to show that your hands carry a lot of germs when you visit a toilet.
Rubbish BagImage of rubbish bag made by hand shadows to show that your hands carry a lot of germs when you touch a trash bag.
Description: What an amazing concept! This series of three ads from Dettol shows everyday objects that are touched by people which are mostly/always dirty and needs thorough cleaning of hands post usage. It tells you to wash your hands with Dettol hand wash after touching any dirty objects to get rid of germs.
Caption: Ensure germs don’t shadow you.
Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal
Copywriter: Wayne Fernandes
Illustrator: Garry Walton / Meiklejohn Illustration Agency
Group Account Director: Jamie McAinsh
Account Director: Youmna Boustani