Description: This ad campaign effectively delivers its message with its three ads. Hands risk infection throughout the day. Women’s hands hold escalator rails, calculators, fish, commuter handles, toilet paper, shoes, cupboard handles, towels, shopping trolleys, as well as baking, planting and shaking other peoples’ hands. Men’s hands hold escalator rails, burger, commuter handles, keys, shoes, remote, mouse, phone, money and shaking other peoples’ hands. Children’s hands hold toys, clay, animals, crayons, eatables and shaking other peoples’ hands. And, Dettol can keep them germ free.
Advertising Agency: EURO RSCG Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Creative Director / Copywriter: Ramanjit Singh Gulati
Art Director: Hital Pandya
Photography / Retouch: Studio ROM