Description: Clever advertising! Hide your age. A blob of Olay on the eight of number 38 makes it 33, on the eight of number 48 makes it 42 and on the seven of number 47 makes it 41. Means a little bit of Olay, takes years off your real age.
Caption: Correct your age.
Advertising Agency: Saatchi & Saatchi, Moscow, Russia
Executive Creative Director: Stuart Robinson
Copywriter: Alina Tskhovrebova
Art Director: Adrian Ely, Julian Suetin
Typographer: Lilya Absudova