Description: This is a print ad from DEUTER for its backpack. This backpack’s Active-Comfort-Fit system ensures that its weight is evenly distributed along the spine for a perfectly balanced and healthy posture.

Caption: Perfect weight distribution along your spine.

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Director: Simon Pointner
Creative Director: Philip Krautsack
Art Director: Fabian Kohlert
Art Director: Simon Pointner
Copywriter: Philip Krautsack
Copywriter: Felix Hohmann
Copywriter: Nora Vilim
Photographer: Mladen Penev
Retouching: Mladen Penev