Description: Obesity in office workers is a big problem in Estonia. People don’t move enough. society needed to be shaken through unexpected examples. This ads hero is a 78-year-old marathon runner. Yet, he is more active than the average Estonian is the message.
Caption: 20x more active than you.
Advertising Agency: Optimist Creative, Tallinn, Estonia
Creative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Photographer: Ken Oja
Additional credits: Matz Topkin, Rein Pärn, Jakob Rosin