Old Man

Old Woman

Description: Loneliness and social exclusion of the elderly is a growing problem in Finland. This ad is to encourage donation to Salvation Army to provide housing and care services for the elderly.

Caption: Nobody should be left alone.

Advertising Agency: Make it Simple, Finland
Creative Director: Jarkko Tuuri
Creative Director / Art Director: Jukka Mannio
Strategy Director: Vesa Tujunen
Account Director: Pia Eiro
Photographer: Onni Wiljami Kinnunen
Client: Anne Fredriksson