Description: This campaign of six advertisements was created to highlight the issues of the new decade by Expresso, a leading newspaper in Portugal. Ignoring the present is to ignore the future, hence questions need to be asked and answers need to be provided. Through Expresso’s reference journalism, readers will have information to think and foretell a changing world.
Caption: To understand the world is to see the future
Advertising Agency: Moon, Lisbon, Portugal
Creative Director: Tiago Rebelo
Art Director: David Sereno
Copywriter: Ulisses Silva