Description: The “Camouflage” campaign from Ford is for Pre-Collision Assist technology that detects a likely accident with people on foot. The ad says no matter when it is required this new feature will assist in applying brakes manually or automatically.
Caption: When you see it, it’s not too late
Advertising Agency: LCT, Curitiba, Brazil
Creative Director: Ricardo Tramontini
Art Director: Ricardo Tramontini
Art Director: André Luiz Graciano
Copywriter: Junior Cardoso