Description: Shot in Maricá, Rio de Janeiro, the commercial shows a stunning competition between automobiles that tackles issues on the road and play with creative weightlessness in an air kite battle. While on land cars fight to stay to the fore, in the air space, the Fiat Toro-powered kites participates into a fun contest in which a small fish is defeated by a shark and the two are battered by an enormous sushi-man.
Advertising Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Creative Director: Tomás Correa
Art Director: Fernando Lyra
Photographer: Will Etchebehere